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The trouble with life isn't that there is no answer, it's that there are so many answers.
Ruth Benedict
Common Client Issues
Data Friction Points
Data Friction Points
Data Friction Points
When data from different sources do not align, confusion or conflict often follow.
Human Biases
Data Friction Points
Data Friction Points
Strengths are biases that lead us to see (or overlook) things according to our training.
Dysconnectivity
Data Friction Points
System Inflexibility
"Data-Driven" without data connectivity can lead to conflicted or "rogue" research.
System Inflexibility
Data Friction Points
System Inflexibility
Inflexible systems stifle innovation, limiting strategic options and opportunities.
Case Summaries
From Data to Strategy
A Wreath for Every Door
The Power of Influence
- Issue - Disconnected data sources produce more questions + confusion than strategic guidance.
- Operations - Iota utilizes digital tools and dashboards to link sources + leverage influence.
- Takeaways - Iota facilitates tool adoption + team collaboration to improve journey management.
- Actions - Iota supports clients' efforts to elevate the use of data to support engagement strategy.
The Power of Influence
A Wreath for Every Door
The Power of Influence
- Issue - High-value purchase processes stalled due to unseen emotional, trust, + financial forces.
- Operations - Iota created models linking strategies and influence points to generate predictions.
- Takeaways - Identified junctures where engagement, education, + reassurance mattered most.
- Actions - Created outreach strategies to build trust, reduce friction, + improve conversion.
A Wreath for Every Door
A Wreath for Every Door
A Wreath for Every Door
- Issue - A national home acquisition company sought to understand their negative customer reviews.
- Operations - Iota blended data from multiple sources to create a composite view of the relationship.
- Takeaways - Aligned asset value strategy with resident dynamics to yield more sustainable outcomes.
- Actions - Strategically evolved audience selection, brand value, + customer experience outcomes.
Creating a Full View
Customer Service as Experience
A Wreath for Every Door
- Issue - Imbalanced data views have many sources + one effect: bias in decision-making.
- Operations - Iota employs a staged process to align + activate adaptive data perspectives.
- Takeaways - Iota leverages data relationships to create a balanced foundation for foresight efforts.
- Actions - Iota supports clients expanded use of data relationships to facilitate market predictions.
Customer Service as Experience
Customer Service as Experience
Customer Service as Experience
- Issue - A large electronic gaming company sought efficiency through data source alignment.
- Operations - Iota led stakeholder interviews, system diagnostics, + a cross-team issue-centric workshop.
- Takeaways - Freshened views on data utility, aligned data flows, + established strategic protocols.
- Actions - Generated movement on stubborn challenges, cross-team alignment, + customer strategy.
What is Your Value?
Customer Service as Experience
Customer Service as Experience
- Issue - A digital marketing agency came to question the validity of their KPI in client retention.
- Operations - Iota led stakeholder interviews, system diagnostics, + a cross-team client-view workshop.
- Takeaways - Guided changes in account acquisition, development, management, + growth strategies.
- Actions - Prompted changes to data utilization, concepts of value, + operational strategy.
From Insights to Foresights
From Insights to Foresights
From Insights to Foresights
- Issue - Systems are designed to execute tasks efficiently + effectively, but rarely adaptively.
- Operations - Iota employs a staged process to align, activate, + evolve system functions.
- Takeaways - Iota uses digital tools to expand the reach and utility of internal wisdom + experience.
- Actions - Iota supports clients' assimilation of system tools, charting an evolutionary path.
A Complicated Mission
From Insights to Foresights
From Insights to Foresights
- Issue - An established service brand struggled to communicate a consistent brand identity.
- Operations - Iota blended survey data, leadership perspectives, + online mission discussion groups
- Takeaways - Created a robust brand perspective, fostering cross-agency mission delivery.
- Actions - Aligned mission identities, elevated team engagement, + freshened brand relationships.
Finding Peace in Noise
From Insights to Foresights
Finding Peace in Noise
- Issue - A digital security company sought product strategy guidance in a crowded, noisy market.
- Operations - Iota executed a traditional product design study + an executive strategy session.
- Takeaways - Initiated novel conversations about market dynamics + brand strategy.
- Actions - Focused on strategic partnerships, brand definition, + audience engagement.