The Concept
The Concept
The Concept
The Concept
Iota helps clients maximize the value of intelligence sources through alignment of data, perspectives, and decision strategies with the mission of sustained engagement.
The Process
The Concept
The Concept
Iota employs a proprietary approach to align data and teams, activate a positive data culture, and establish a plan for tool and personnel development for sustained system evolution.
The Team
The Concept
The Team
Iota is a collaboration among smart, creative individuals with deep expertise partnering to address interesting challenges. The challenge defines the team, on many levels.
Iota Consulting Group
J. Scott Hanson, PhD - Principal
Dr. Hanson has studied behavioral modeling from about every psychological perspective imaginable, leading him to conclude that business is psychology with dollars (and expectations) attached.
While serving as MSMR Program Director, "Professor Scott" developed concepts and methodologies instrumental in the training and development of some of the brightest minds in the Insights industry.
Iota is the realization of his philosophy that Insights Systems benefit when components are aligned, allowing assumptions to be challenged, hypotheses to be explored, and perspectives to evolve.
Leadership Team
Omar Irfan
Gwen Ishmael
Gwen Ishmael
Model Architecture
The lead designer for the integrated dashboards, custom SLM tools, and Insights Systems derived from Iota's process.
Omar's broad experience in the use of Data Science allows him to transform complex data into actionable insights.
Gwen Ishmael
Gwen Ishmael
Gwen Ishmael
Innovation | Insights
A Thought Leader in Innovation who has assisted with strategy and NPD for Fortune 500 darlings and ambitious startups alike.
Gwen began as a teacher with a love of learning, sharing, and creativity, passions that shine in her work with Iota.
Fran Guzman
Gwen Ishmael
Fran Guzman
Data Strategy
A brand marketer and insights strategist with expertise in data support for innovation, marketing, and brand strategy.
Fran has experience leading insights for brands such as Sonic Drive-in, Lunchables, Clamato, Kool-Aid, and Dr Pepper.
Strategic Partners
Mireya Arteaga
Scott Koenig, PhD
Mireya Arteaga
User Experience
An expert in translating the VOC into a productive, engaging user experience, Mireya takes the lead on dashboard research, design, and activation.
Amanda King
Scott Koenig, PhD
Mireya Arteaga
Social Media Strategy
An accomplished creator and social media director, Amanda aligns SM strategy with data windows to ensure the effects are captured in the Model.
Jim King
Scott Koenig, PhD
Scott Koenig, PhD
Geographic Info Systems
An expert in the strategic use of GIS data, Jim guides the use of relevant geo-positioning data to clarify and refine model design and enhance product forecasts.
Scott Koenig, PhD
Scott Koenig, PhD
Scott Koenig, PhD
Sales Organizations
As a faculty member of the UNT Professional Selling program, Scott has extensive experience in sales program design, development, and elevation.
Chuck Miller
Lynly Schroeder
Chuck Miller
Panel Design
A pioneer in online research and a recognized Thought Leader in sampling and panel design, Chuck guides sample management strategy for Iota.
Jeff Musial
Lynly Schroeder
Chuck Miller
Beverages | Spirits
After years leading Innovation and Insights for some of the most respected spirits brands, Jeff calls the shots for Iota's Beverage & Spirits clients.
Tim Stapleton
Lynly Schroeder
Lynly Schroeder
HC/HR Management
With expertise in the design and implementation of employee engagement programs, Tim offers creative approaches to our HCM/HRM clients' issues.
Lynly Schroeder
Lynly Schroeder
Lynly Schroeder
Psychometric Tools
An expert in the administration and interpretation of the most common tools, Lynly ensures that Iota's tools align with client strengths and personalities.
