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Founder + Principal
J. Scott Hanson, PhD
Scott is a strategist, researcher, and educator with a career built at the junction of behavioral science and business growth.
He has led multimillion-dollar accounts, directed research and client development teams, and designed learning programs that connect data to real-world decision-making.
As Founder of Iota, he brings this experience to organizations seeking clarity in complex markets by revealing concealed patterns, challenging convention, and charting a path forward.