Engagement drives the journey
Iota aligns existing data sources according to their utility as "lenses" into the phases of the journey.
Each phase presents a unique challenge that may be addressed through multiple points of influence.
A (W)holistic View of Data + Insights
Data Architecture
Decision Strategies
Human Perspectives
Data Architecture (Governance) establishes protocols and practices for data usage.
Human Perspectives
Decision Strategies
Human Perspectives
Human Perspectives derived from strengths, training, and trial influence data usage.
Decision Strategies
Decision Strategies
Decision Strategies
Decision Strategies defining data standards and requirements influence data usage.
Alignment
Activation
Decision Strategies
Iota designs a model to diagnose systemic functions, forces, and frictions in strategy.
Activation
Activation
Activation
Iota activates a collaborative data-positive culture using data to forecast (not report).
Evolution
Activation
Activation
Iota's Insights Systems employ AI-supported tools to evolve with (ahead of) the market.
Models to Designed for Your Mission
Brand / Lifestyle Relationships
Deep connections do not occur by chance.
The Adaptive Journey Model is designed to chart the evolution of brand-audience relationships, guiding engagement strategy through every phase of every journey the audience takes with them.
Automotive | Beverages/Spirits | CPG
Sustained Engagement Relationships
Loyalty is the product of sustained audience engagement.
The Adaptive Loyalty Model assumes that the audience and brand will navigate many journeys defined, propelled, and, ideally, deepened by the brand's ability to adapt to the audience's evolving lifestyles.
Dining | Entertainment | Hospitality | Travel | Franchises
Mutually Beneficial Relationships
Organizational growth begins with individual growth.
The Adaptive Growth Model assumes that all are invested in the success of the individual within the organization and identifies opportunities to evolve processes to increase successful outcomes.
Financial Services | HC/HR Mgmt | Sales