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What It Is
CHI is a score on the post itself. Every social post, every email, every promotion you publish gets its own reading.
You can see which ones worked. You can see which ones didn't. And you can see what the difference was.
Why Post-Level Metrics
Most tools tell you your Instagram is up 12% this month. CHI tells you which two posts drove it. Averages hide the truth — you can have a great month because of three posts and ninety mediocre ones.
CHI keeps them separate, so you do more of what actually works.
How It's Built
CHI reads what a post actually generated — how far it reached into your target audience, and how deeply they engaged.
The score reflects the energy a post created in the people who matter to your business — energy that turns, over time, into visits, purchases, and returns. The methodology is proprietary. The scoring is consistent, so posts stay comparable across campaigns and seasons."
How It's Accessed
Most clients use CHI through Kairos, where it scores new posts automatically as they publish. If you already have analytics you like, we can implement CHI independently and surface the scores there.
Either way, Iota provides the scores and strategic guidance on how to elevate engagement to drive audience action.