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filler@godaddy.com
Why Iota Exists
Iota exists to help organizations navigate moments where decisions feel harder than they should — despite having capable teams, data, and experience.
Not because people lack data or effort—but because interpretation hasn’t kept pace with change. When systems evolve, metrics drift, and roles fragment, even capable teams can lose confidence in what signals mean and what to do next.
What This Work is Really About
Iota works best in moments of uncertainty—before major commitments are made, or when existing systems no longer produce clear signals. The work is intentionally quiet, collaborative, and grounded in perspective rather than prescription.
Our work sits upstream of tools, platforms, and automation. It focuses on how people interpret information, how perspectives align, and how judgment is applied before commitments are made.
Why This Is My Work
My background spans research, teaching, and advisory work across industries where data, technology, and human behavior intersect.
Over time, one pattern became clear: organizations rarely struggle because they lack information. They struggle because interpretation hasn’t kept pace with change.
Teaching sharpened this perspective. Watching capable people approach the same issue in different ways reinforced a simple truth—how an issue is framed determines what actions are possible. When perspective shifts, new paths open without requiring new tools.
Iota grew out of that realization. The practice exists to bring an outside perspective into complex systems — not to replace internal expertise, but to help it align, adapt, and advance with clarity.