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filler@godaddy.com
Why Iota Exists
Over time, I’ve seen capable organizations struggle not because they lack data, effort, or experience, but because interpretation hasn’t kept pace with change.
As systems evolve, metrics drift, and roles fragment, even strong teams can lose confidence in what signals mean and what to do next. This work exists to help organizations navigate those moments when decisions feel harder than they should.
Why This Is My Work
My background spans research, teaching, and advisory work across industries where data, technology, and human behavior intersect.
Over time, one pattern became clear: when interpretation lags behind change, even capable organizations begin to lose confidence in their own signals
Teaching sharpened this perspective. Watching capable people approach the same issue in different ways reinforced a simple truth: how an issue is framed determines what actions are possible. When perspective shifts, new paths open without requiring new tools.
That perspective was shaped across academic, corporate, and advisory environments—working with leaders navigating strategy, systems, and decision-making in settings where stakes were high and signals were rarely clean.
Iota grew out of that realization. The practice exists to bring an outside perspective into complex systems - not to replace internal expertise, but to help it align, adapt, and advance with clarity.