We have over 20 years of experience in the use of data to support business strategy through product development, audience engagement, brand development, marketing, and data utilization for companies from inception through expansion.
Research support for the development and pursuit of strategic opportunities.
Get the most from current data with complementary strategic research.
Employ data collection and analytics to engage and understand your audience .
Go beyond the numbers to explore the cognitive, emotional, social elements.
Support for development of a positive data culture and optimized Insights System in support of brand strategy.
Iota fosters greater data literacy and comfort, allowing clients to expand their use of data to support (and test) strategy.
Iota aligns data with decisions, allowing data users to utilize data more effectively and confidently in support of decisions.
Iota provides outside perspective on brand value, assessing alignment and guiding evolution from then to now.
Iota employs their proprietary Adaptive Journey Model to align data sources, diagnose system issues, and support strategy.
The first task of any business is generating awareness among their target audience(s).
Iota helps clients clarify audience(s) and guides targeted engagement strategy.
Brand identity factors that resonate in meaningful ways drive trial interest.
Iota helps clients characterize their brand value across occasion factors and levels.
Fluid competitive sets, defined by the occasion, require adaptive tools.
Iota helps clients identify and leverage their unique competitive advantages.