Your data, evolved into foresight
Adaptive Foresight Systems that connect your data sources, reduce noise, and help you act with clarity and confidence.
Who We Are
Not more data - better use of the data you already have.
The most powerful insights don’t come from more data, but from more effective use of the data you already have.
We connect existing data and perspectives, incorporating digital tools to model dynamic market factors.
The result is a customized Adaptive Foresight System, that leverages past lessons to forecast future behaviors.
Iota merges data science, behavioral science, and adaptive intelligence to create Foresight Systems.
We augment existing data, illuminate blind spots, and help your teams influence change with intelligence.
Why it Matters
See Clearly
Act Confidently
Act Confidently
Understand what truly drives performance
Act Confidently
Act Confidently
Act Confidently
Forecast outcomes with reduced uncertainty
Adapt Quickly
Act Confidently
Adapt Quickly
Adjust strategies as conditions change
How We Work
Balanced Perspective
Adaptive Foresight Systems
Balanced Perspective
Utilize multiple data streams to create a balanced view of Audience, Brand, + Contextual factors.
Journey Models
Adaptive Foresight Systems
Balanced Perspective
Align data sources to follow cases from origin to endpoint, leveraging points of influence in the journey.
Adaptive Foresight Systems
Adaptive Foresight Systems
Adaptive Foresight Systems
Design systems that leverage data to foster deeper connections and succeed in dynamic markets.
Case Stories
Journey Data Flows
Balanced Perspectives
Balanced Perspectives
Link data sources to reveal forces and points of influence in the audience journey.
- Modeled unseen forces that guide big-ticket purchase decisions.
- Reframed assets as journeys to unlock adaptive housing strategies.
Balanced Perspectives
Balanced Perspectives
Balanced Perspectives
Align divergent perspectives to foster collaboration and sustainable growth.
- Transformed category noise into actionable, balanced insights.
- Redefined growth by balancing performance, fit, and development.
Adaptive Intelligence
Balanced Perspectives
Adaptive Intelligence
Design systems to drive change, anticipate market shifts, and dictate context.
- Adapted to shifting perceptions of value in crowded markets.
- Unified diverse voices through a mission-driven brand identity.